The ultimate bacon flavored spread

The portmanteau has infected food marketing for so long, it has become the food itself.

Soon there will be nothing left on our nation's shelves but Grapple juice and Mozzaroni.

Portmanteauing the line

Yep. Apparently all food marketers are now REQUIRED to use the portmanteau in their copy. It's built into the creative brief under "executional mandatories."

Incidentally, Mad Props to Mad Men for showing us that the portmanteau was crap creative even back in the '60s. "Bacardilicious." "Bacardilightful."Don Draper would've shit a brick if they gave him that crap.