Yep. Apparently all food marketers are now REQUIRED to use the portmanteau in their copy. It's built into the creative brief under "executional mandatories."Incidentally, Mad Props to Mad Men for showing us that the portmanteau was crap creative even back in the '60s. "Bacardilicious." "Bacardilightful."Don Draper would've shit a brick if they gave him that crap.
This is the WORST! Steve exclaims, "Dunch" to me out of nowhere just to annoy me because he knows how much I despise it.
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