Meditate on this

Don't freak. But Jennifer Aniston is looking at me. Right at me. And she’s smiling. And possibly naked. This might get good. 

Then I realize I’m standing at a bus stop in the land that summer forgot, and Jennifer Aniston just wants me to buy some smartwater, whatever the hell that is.

I’m no Buddhist, but here’s a koan for you: If there is no peace in purity, but there is such a thing as pure Zen, which apparently comes in the form of a bottle of overpriced tap water hawked by a doe-eyed tabloid luminary, then what is the sound of one hand flipping this ad the bird?

Also, does anyone else get thrown by “Yeah every bottle comes with that” as a close? Such an oddly colloquial wisecrack for a product that proposes to be as pure as Jennifer Aniston’s pallid soul.