So, National City, I sure hope your batting average is better than Milton Bradley's. Hey-ooo!
But seriously, folks. Can't you just imagine the copywriter who came up with this one. "So, I'm trawlin' Getty for inspiration, and I find this baseball, I mean, dramatically cropped and everything, and I think, ball...ball...ball...BAT! Free associatin' like motherfuckin' Freud. Then for the CTA I'm all like gotta get somethin' in there like 'money bunt' or 'dollar sacrifice fly' and make sure the designer fucking italicizes it so that no one can miss my unprecedented conflation of sport and finance. Gettin' all Don Draper up in the hizzy."
Such collaterals are designed by sourcing creative to the Microsoft Office paper clip, who just wants to fucking HELP.
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