A few things pop up in this ad, so to speak...
1. Meta-advertising. Maybe next they should have a billboard featuring their Web site, their Web site featuring their direct mail to physicians, and their direct mail featuring this magazine ad. It'd be an infinity mirror of boner med advertising.
2. Fake billboards with twenty words rock.
3. Fake billboards with twenty words AND asterisks totally rock.
4. Fake billboards with twenty words AND asterisks that are footnoted on a printed page below four paragraphs of side effects sort of suck.
5. Is the guy in this picture smiling cuz he just got laid? Or because he's about to? Or because we don't see the woman's hands? Or maybe, geez, the backstory could be that this guy doesn't NEED Viagra and that's why he's smiling, cuz he's like "14 minutes? Shit, I can be finished and watching Sportscenter in 10."
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